Anja Zambelli Colak diseinatzailearen Benin Marka sortzea, Identitate Bisuala

Anja Zambelli Colak diseinatzailearen Benin Marka sortzea, Identitate Bisuala lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2021

Benin Marka sortzea, Identitate Bisuala

diseinatzailea: Anja Zambelli Colak

Bezeroa: Zambelli Brand Design

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#120478 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Benin Marka sortzea, Identitate Bisuala Diseinuari Buruz

Benin 30 urte baino gehiagoko esperientzia duen familia-enpresa baten kafe-negoziorentzat sortutako marka-identitatea da. Identitateak kafetegiaren negozioa franquizia eredura zabaltzea bultzatzen du. Irribarretsu dagoen Kerubin ikono batek sinbolo nagusi gisa jarduten du, Berpizkuntzari eta Italiari erreferentzia eginez, kafe bikainaren jaioterriari. Arrosa distiratsuko, urdineko, horiko eta gorriko tonuek, hodei angelikalen testura batekin batera, giro alaia sortzen dute. Eramateko kikarak eta paperezko poltsak paper naturalean CMYK offset teknikaz inprimatzen dira, eta latorrizko ontziek kafearen kalitatea zaintzen dute.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Benin Marka sortzea, Identitate Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Benin Marka sortzea, Identitate Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Benin Marka sortzea, Identitate Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Neurriak eta Ontziratzea: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etiketak: Branding, visual identity, franchise, coffee shop, packaging
Produkzio Teknologia: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Diseinu Erronka: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Ikerketa: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Inspirazioa: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Proiektuaren Iraupena: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Eragiketa Fluxua: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Taldekideak: Anja Zambelli Čolak