Anja Zambelli Colak diseinatzailearen Quix Primary Function: Marka Identitatea

Anja Zambelli Colak diseinatzailearen Quix Primary Function: Marka Identitatea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

ZilarGrafismoa· 2021

Quix Primary Function: Marka Identitatea

diseinatzailea: Anja Zambelli Colak

Bezeroa: Zambelli Brand Design

Zilarrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

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Quix Primary Function: Marka Identitatea Diseinuari Buruz

Quix edari eta jaki beroak zein hotzak eskaintzen dituzten autozerbitzuko makinen marka identitatea da. Identitateak Italiako kulturatik ateratako koloreak, ehundurak eta formak erabiltzen ditu, italiar diseinuaren urrezko aroari omenaldia eginez. Vintage kutsu txiki batek Dolce Vita urteak gogorarazten ditu eta italiar kafe kultura ekartzen du gogora. Kafe katiluak eta kartelak CMYK koloretan inprimatzen dira offset teknologiarekin, makinak, berriz, inprimatutako xafla metalikoekin markatzen dira. Diseinuak kafe etenaldi azkar bat esperientzia bisual lasai bihurtzen du.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Quix Primary Function: Marka Identitatea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Quix Primary Function: Marka Identitatea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Quix Primary Function: Marka Identitatea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Neurriak eta Ontziratzea: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Etiketak: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Produkzio Teknologia: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Diseinu Erronka: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Ikerketa: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inspirazioa: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Proiektuaren Iraupena: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Eragiketa Fluxua: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.