Brand Core - Visang diseinatzailearen Math Alive Marka-Identitatea lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

UrreGrafismoa· 2021

Math Alive Marka-Identitatea

diseinatzailea: Brand Core - Visang

Bezeroa: VISANG Education Inc.

Urrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#119111 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Math Alive Marka-Identitatea Diseinuari Buruz

Motibo grafiko dinamikoek matematikaren ikaskuntza-efektua aberasten dute ikaskuntza konbinatuko ingurunean. Matematikako grafiko parabolikoek inspiratu zuten logoaren diseinua. A eta V letra etengabeko lerro batekin lotuta daude, hezitzaile baten eta ikasle baten arteko elkarrekintza erakutsiz. Math Alive-k erabiltzaileak gidatzen dituela matematikan haurrekin zale bihurtzeko mezua transmititzen du. Funtsezko irudiek matematika kontzeptu abstraktuak hiru dimentsioko grafiko bihurtzea adierazten dute. Erronka xede-publikoaren ingurune dibertigarria eta erakargarria orekatzea izan zen hezkuntza-teknologia marka gisa profesionaltasunarekin.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Math Alive Marka-Identitatea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Math Alive Marka-Identitatea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Math Alive Marka-Identitatea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Neurriak eta Ontziratzea: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Etiketak: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Produkzio Teknologia: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Diseinu Erronka: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Ikerketa: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspirazioa: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Proiektuaren Iraupena: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Eragiketa Fluxua: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Taldekideak: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Irudi Kredituak: Shutterstock, Clipart Korea