Zhongxiang Zheng diseinatzailearen Zhuliguan Hote Hotelaren Logotipoa

Zhongxiang Zheng diseinatzailearen Zhuliguan Hote Hotelaren Logotipoa lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2021

Zhuliguan Hote Hotelaren Logotipoa

diseinatzailea: Zhongxiang Zheng

Bezeroa: Zhongxiang Zheng

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#114786 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Zhuliguan Hote Hotelaren Logotipoa Diseinuari Buruz

Zhuliguan banbuaren kulturan zentratzen den hotel tematiko bat da. Ereduak banbuaren eta enararen itxura du, eta jendeak bidaia berri baten hasiera espero du. Logoak ezerezetik zerbaiterako garapena aurkezten du, jatorriz taoismo filosofikotik datorrena. Bere aldaketak Txinako taoismo tradizionalaren filosofia darama "Taotik, bat jaiotzen da. Batetik, bi; Bitik, hiru; Hirutik, sortutako unibertsoa" esan nahi du "Tao moduak natura jarraitzen du".

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Zhuliguan Hote Hotelaren Logotipoa Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Zhuliguan Hote Hotelaren Logotipoa oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Zhuliguan Hote Hotelaren Logotipoa zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Neurriak eta Ontziratzea: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Etiketak: Brand , Research , Hotel , Logo , Culture
Produkzio Teknologia: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Diseinu Erronka: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Ikerketa: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Inspirazioa: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Proiektuaren Iraupena: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Eragiketa Fluxua: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patenteak: Trademark (2019) Zhongxiang Zheng
Irudi Kredituak: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.