O and O Studio Ltd diseinatzailearen Atelier Intimo Flagship Txikizkako Denda

O and O Studio Ltd diseinatzailearen Atelier Intimo Flagship Txikizkako Denda lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2021

Atelier Intimo Flagship Txikizkako Denda

diseinatzailea: O and O Studio Ltd

Bezeroa: O&O Studio

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Diseinua

Atelier Intimo Flagship Txikizkako Denda Diseinuari Buruz

Gure mundua aurrekaririk gabeko birusak jo du 2020an. O eta O Studio-k diseinatutako Atelier Intimo-ren lehen ontzia Errebirth of the Scorched Earth kontzeptuan inspiratuta dago, gizakiari itxaropen berria ematen dion naturaren sendatzeko ahalmenaren integrazioa suposatzen duena. Bisitariek denbora eta espazio horretan imajinatzen eta fantasiatzen uneak pasatzeko aukera ematen duen espazio dramatiko bat lantzen den bitartean, arte-instalazio batzuk ere sortzen dira markaren benetako ezaugarriak guztiz erakusteko. Flagship ez da txikizkako gune arrunt bat, Atelier Intimoren eszena da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Atelier Intimo Flagship Txikizkako Denda Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Atelier Intimo Flagship Txikizkako Denda erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Atelier Intimo Flagship Txikizkako Denda jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Neurriak eta Ontziratzea: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Etiketak: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Produkzio Teknologia: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Diseinu Erronka: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Ikerketa: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspirazioa: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Proiektuaren Iraupena: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Eragiketa Fluxua: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Taldekideak: Suzanne Li
Eric Chan
Katt Chung Yap
Irudi Kredituak: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo