Jiaqi Song diseinatzailearen Harlem Advocacy Kartel Sorta

Jiaqi Song diseinatzailearen Harlem Advocacy Kartel Sorta lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BrontzeGrafismoa· 2021

Harlem Advocacy Kartel Sorta

diseinatzailea: Jiaqi Song

Bezeroa: Bandujo Advertising Design

Brontzezko Saria A' Design Award Irabazlea Grafismoa Kategorian

11,498

Egiaztatutako Sari Irabazlea

#107915 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Harlem Advocacy Kartel Sorta Diseinuari Buruz

Harlem Advocacy New Yorkeko Harlem auzoan oinarritutako osasun publikoko aldarrikapen programa baterako sortutako publizitate kanpainako kartel sorta bat da. Kartelek marka baten irudia ikono ilustratuekin konbinatzen dute, eta ikono bakoitzak zerbitzu bat adierazten du, hala nola laguntza medikoa, soziala, hezkuntzakoa edo lanarekin lotutakoa. Kartel nagusi batek ikono guztiak batera erakusten ditu. Banaketa publikorako, sorta kartel bakunetan banatzen da, bakoitzak ikono bat tamaina handian erakutsiz. Estilo bisuala pop artearen eraginpean dago, herritar lokalek zerbitzuak azkar identifikatu ahal izateko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Harlem Advocacy Kartel Sorta Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Harlem Advocacy Kartel Sorta oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Harlem Advocacy Kartel Sorta beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Neurriak eta Ontziratzea: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Etiketak: graphic design, poster, illustrations, social service, poster design
Produkzio Teknologia: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Diseinu Erronka: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Ikerketa: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspirazioa: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Proiektuaren Iraupena: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Eragiketa Fluxua: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.