Oatson Interior Design diseinatzailearen Anta Bulego Barrualdeen Diseinua

Oatson Interior Design diseinatzailearen Anta Bulego Barrualdeen Diseinua lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

BrontzeBarrualdea· 2021

Anta Bulego Barrualdeen Diseinua

diseinatzailea: Oatson Interior Design

Bezeroa: Oatson Interior Design

Brontzezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Koloreak

Diseinua

Anta Bulego Barrualdeen Diseinua Diseinuari Buruz

Anta Txinako Shanghain kokatutako kirol-arropa marka baten egoitzaren barrualdeko diseinua da. Bigarren solairutik bosgarrenera arte, solairu bakoitza taldeko marka bati eskainita dago. Beheko solairuaren zati batek zortzi metroko sabai garaia du, eta kanpotik ikus daitekeen LED pantaila handi bat. Lerro gris leunek, kirolari zuriko irudiek eta marka gorriaren letra-formak sarrera-eremua osatzen dute. Atseden-eremu gorri batek eta zoru urdin batek bi markaren koloreei jarraitzen diete. Akabera-materialen artean, aluminiozko xafla pintatua, haritz-oholaren xaflak, marmola eta granitoa daude.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Anta Bulego Barrualdeen Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Anta Bulego Barrualdeen Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Anta Bulego Barrualdeen Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Neurriak eta Ontziratzea: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Etiketak: interior design, workplace, brand, modern, international
Produkzio Teknologia: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Diseinu Erronka: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Ikerketa: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspirazioa: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Proiektuaren Iraupena: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Eragiketa Fluxua: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Taldekideak: Chief designer: Yan Deng
Chief designer: Jia Rong