Hong Kong Trade Development Council diseinatzailearen Neon Nights Azoka Antolatzailearen Espazioa

Hong Kong Trade Development Council diseinatzailearen Neon Nights Azoka Antolatzailearen Espazioa lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ekitaldi eta Gertaera Diseinua Lehiaketa Kategorian.

ZilarEkitaldia· 2021

Neon Nights Azoka Antolatzailearen Espazioa

diseinatzailea: Hong Kong Trade Development Council

Bezeroa: Hong Kong Trade Development Council

Zilarrezko Saria A' Design Award Irabazlea Ekitaldia Kategorian

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Diseinua

Neon Nights Azoka Antolatzailearen Espazioa Diseinuari Buruz

Neon Nights Hong Kongen egindako moda azoka baterako sortutako ekitaldi diseinu bat da. Kontzeptuak egungo modaren kolore joerak Hong Kongeko neonezko kaleko errotulu erretroen itxurarekin uztartzen ditu. Hiru gune diseinatu ziren. Harrera instalazio bat dago lekuaren sarrera nagusian. Erakusketa aretoaren sarrerak bat datorren tratamendua jaso zuen. Aretoaren barruan, 300 metro koadroko espazio multifuntzional batek moda desfileak, mintegiak eta bilera informalak hartzen ditu. Ebaketa bidezko ereduak dituzten metalezko markoek, atzealdean argiztatutako panel koloretsuek eta neon estiloko errotuluek itxura biziari forma ematen diote.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Neon Nights Azoka Antolatzailearen Espazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Neon Nights Azoka Antolatzailearen Espazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Neon Nights Azoka Antolatzailearen Espazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Neurriak eta Ontziratzea: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Etiketak: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Produkzio Teknologia: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Diseinu Erronka: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Ikerketa: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspirazioa: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Proiektuaren Iraupena: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Eragiketa Fluxua: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patenteak: Copyrights belong to Hong Kong Trade Development Council, 2019
Taldekideak: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Irudi Kredituak: Hong Kong Trade Development Council