Pancho Gonzalez diseinatzailearen Settlements Kanpaina Integratua

Pancho Gonzalez diseinatzailearen Settlements Kanpaina Integratua lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BrontzePublizitatea· 2020

Settlements Kanpaina Integratua

diseinatzailea: Pancho Gonzalez

Bezeroa: Inbrax

Brontzezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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#103849 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Settlements Kanpaina Integratua Diseinuari Buruz

Asentamenduak errealitate bat dira mundu osoan eta bereziki Latinoamerikan. Publizitate diseinu honek funtsak beste era batera bildu nahi ditu eta azkenean existitzen ez den pelikula bat plazaratuz egiten du. Sarrera lortzeko, jendeak pelikularen webgunera joan behar zuen sarrerak erosteko eta egin zutenean pelikula existitzen ez zela konturatu ziren, beraz, bere dirua fundazioari eman ahal izateko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Settlements Kanpaina Integratua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Settlements Kanpaina Integratua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Settlements Kanpaina Integratua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Neurriak eta Ontziratzea: Trailers, posters, digital ads and social media.
Etiketak: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Produkzio Teknologia: Integrated campaign across 5 countries in South America.
Diseinu Erronka: First online collecting campaign done by Techo Latam.
Ikerketa: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspirazioa: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Proiektuaren Iraupena: Chile, Peru, Argentina, Brazil and Colombia.
Eragiketa Fluxua: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patenteak: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Taldekideak: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Irudi Kredituak: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando