Lisa Winstanley diseinatzailearen Cut and Paste Marka

Lisa Winstanley diseinatzailearen Cut and Paste Marka lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

UrreGrafismoa· 2021

Cut and Paste Marka

diseinatzailea: Lisa Winstanley

Bezeroa: Lisa Winstanley

Urrezko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Egiaztatutako Sari Irabazlea

#103530 Sariaren Egoera Egiaztatu

Esploratu gehiago Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Cut and Paste Marka Diseinuari Buruz

Moztu eta itsatsi: Plagio bisualaren prebentzioa proiektuko tresna-tresnak diseinuaren industrian denei eragin diezaiekeen gai bat jorratzen du eta, hala ere, plagio bisuala gutxitan eztabaidatzen den gaia da. Irudi batetik erreferentzia hartzearen eta bertatik kopiatzearen arteko anbiguotasunaren ondorioz izan liteke hori. Horregatik, proiektu honek proposatzen duena da plagio bisualaren inguruko eremu grisak kontzientziatzea eta hori sormenaren inguruko elkarrizketen abangoardian kokatzea.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Cut and Paste Marka Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Cut and Paste Marka oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Cut and Paste Marka desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Neurriak eta Ontziratzea: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Etiketak: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Produkzio Teknologia: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Diseinu Erronka: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Ikerketa: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspirazioa: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Proiektuaren Iraupena: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Eragiketa Fluxua: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patenteak: Copyrights belong to Lisa Winstanley, 2020
Taldekideak: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Irudi Kredituak: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng