K11 Musea diseinatzailearen Flavour Funhouse Primary Function: Lurpeko Merkataritza Gunea

K11 Musea diseinatzailearen Flavour Funhouse Primary Function: Lurpeko Merkataritza Gunea lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2020

Flavour Funhouse Primary Function: Lurpeko Merkataritza Gunea

diseinatzailea: K11 Musea

Bezeroa: New World Development Company Limited

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Koloreak

Diseinua

Flavour Funhouse Primary Function: Lurpeko Merkataritza Gunea Diseinuari Buruz

Book Text: Flavour Funhouse Hong Kongeko lurpeko merkataritza gune baten barrualdea da. Diseinuak XIX. mendeko burdinazko eta beirazko galeria arkitekturan hartzen du oinarri. Metalezko eta beirazko denda-fatxadek eta sare beltzeko ate irristakorrek giro homogeneo eta atenporala ematen diote inguru osoari. Metalezko sare bat duen sabai metaliko beltz altu batek argiak eta apaingarriak eusten ditu eta sotoaren altuera osoa gordetzen du. Hiru zoru-lauza motak, hexagonalak barne, gune desberdinak markatzen dituzte. Jangela batek barra-mostradoreak, mahai txikiak eta zurezko mahai luze bat eskaintzen ditu talde askotarikoentzat. Arte garaikideari ere tokia egiten zaio.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Flavour Funhouse Primary Function: Lurpeko Merkataritza Gunea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Flavour Funhouse Primary Function: Lurpeko Merkataritza Gunea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Flavour Funhouse Primary Function: Lurpeko Merkataritza Gunea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Neurriak eta Ontziratzea: Total floor area is 0.8m sqft
Etiketak: Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Produkzio Teknologia: Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Diseinu Erronka: Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Ikerketa: K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspirazioa: Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Proiektuaren Iraupena: The project started in 2016 and finished in August 2019 in Hong Kong.
Eragiketa Fluxua: The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Taldekideak: Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Irudi Kredituak: Edmon Leong