Justin Vinet - Model/ctzn diseinatzailearen KitKat Chocolatory Barneko Diseinu Komertziala Barruko

Justin Vinet - Model/ctzn diseinatzailearen KitKat Chocolatory Barneko Diseinu Komertziala Barruko lana 2020 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

UrreBarrualdea· 2020

KitKat Chocolatory Barneko Diseinu Komertziala Barruko

diseinatzailea: Justin Vinet - Model/ctzn

Bezeroa: Unique Store Fixtures

Urrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Diseinua

KitKat Chocolatory Barneko Diseinu Komertziala Barruko Diseinuari Buruz

Errepresentatu kontzeptua eta marka orokorra modu berritzailean dendaren diseinuaren bidez, zehazki Kanadako merkatuarentzat eta Yorkdale bezeroarentzat. Aurreko pop-up baten eta nazioarteko kokapenen esperientzia baliatuta esperientzia osoa berritzeko eta birpentsatzeko. Sortu denda ultra-funtzionala, trafiko oso altua eta espazio korapilatsu egokia izango lukeena.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

KitKat Chocolatory Barneko Diseinu Komertziala Barruko Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. KitKat Chocolatory Barneko Diseinu Komertziala Barruko oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. KitKat Chocolatory Barneko Diseinu Komertziala Barruko desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Etiketak: pop-up, interactive, branding, experience, flagship,
Produkzio Teknologia: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Diseinu Erronka: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Ikerketa: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspirazioa: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Proiektuaren Iraupena: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Eragiketa Fluxua: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patenteak: Copyrights belong to Nestle, 1911
Taldekideak: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Irudi Kredituak: Photographer: One Method, 2019