Xinqi Liu diseinatzailearen Pure Green Nortasun Bisuala

Xinqi Liu diseinatzailearen Pure Green Nortasun Bisuala lana 2020 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Grafismo, Ilustrazio eta Ikus Komunikazio Diseinua Lehiaketa Kategorian.

BurdinaGrafismoa· 2020

Pure Green Nortasun Bisuala

diseinatzailea: Xinqi Liu

Bezeroa: MET Creative Brand

Burdinazko Saria A' Design Award Irabazlea Grafismoa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Pure Green Nortasun Bisuala Diseinuari Buruz

Pure Green Chongqing-eko hotpot jatetxe-marka baterako nortasun bisuala da. Piper freskoko hotpot-aren kolore berdea erabiltzen da marka-kolore gisa, tokiko merkatuan ohikoa den gorriaren kontrastean. Mobee izeneko pertsonaia-irudi batek osatzen du nortasunaren erdiko sinboloa. Mobee zirkulu positibo bat eta gurutze negatibo bat konbinatzen dituen elementua da. Mahjong fitxek ordezkatzen dituzte aurpegiko ezaugarriak, independentzia, misterioa eta bizitasuna adierazteko. Marka-sinboloak forma eta euskarri askotan aplikatzen dira, marka kontsumitzaile gazteengandik hurbilago jartzeko helburuarekin.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Pure Green Nortasun Bisuala Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Pure Green Nortasun Bisuala oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Pure Green Nortasun Bisuala zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Neurriak eta Ontziratzea: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Etiketak: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Produkzio Teknologia: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Diseinu Erronka: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Ikerketa: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspirazioa: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Proiektuaren Iraupena: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Eragiketa Fluxua: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patenteak: Copyrights belong to Xinqi Liu, 2019.
Taldekideak: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Irudi Kredituak: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.