Disainilahendus Status Audio Brändiidentiteet, autor Ryan Paonessa

Disainilahendus Status Audio Brändiidentiteet, mille autor on Ryan Paonessa, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2020

Status Audio Brändiidentiteet

disainer: Ryan Paonessa

Klient: Ryan Paonessa Design

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Status Audio Brändiidentiteet

Status Audio on brändiidentiteet, mis on loodud New Yorgis asuvale otse tarbijale suunatud kõrvaklappide ettevõttele. Logotüüp jäljendab lihtsa helilaine mustri kulgemist, kus iga täht järgib sama vertikaalset teed ja kaart. Viimistletud helilaine muster toimib ka teisese märgina olukordades, kus logotüüpi ei ole vaja kasutada. Värv ja kirjatüüp ühendavad visuaalse identiteedi pakendite, veebilehe, trükimaterjalide ja turundusmaterjalide lõikes. Kõrvaklapid ei kanna logo, ainult unikaalset tootekoodi, mis peegeldab minimalistlikku ja funktsionaalset lähenemist. Pakendit pakutakse mitmes suuruses.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Status Audio Brändiidentiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Status Audio Brändiidentiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Status Audio Brändiidentiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Mõõtmed ja pakend: The packaging shown is offered in a variety of sizes and iterations based on the product.
Sildid: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Tootmistehnoloogia: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Disainiülesanne: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Uurimistöö: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiratsioon: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Projekti kestus: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Tööprotsess: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Meeskonnaliikmed: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Piltide autorid: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.