Disainilahendus Youngor Fashion Concept Store Jaekaubanduse sisekujundus, autor Jeffrey Zee

Disainilahendus Youngor Fashion Concept Store Jaekaubanduse sisekujundus, mille autor on Jeffrey Zee, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

HõbeInterjöör· 2020

Youngor Fashion Concept Store Jaekaubanduse sisekujundus

disainer: Jeffrey Zee

Klient: JFR Studio

Auhind Hõbeauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Youngor Fashion Concept Store Jaekaubanduse sisekujundus

Youngori moekontseptsiooni kauplus on 5000 ruutmeetrit hõlmav jaekaubanduse sisekujundus. Algne hoone on klaasfassaadiga poolkera. Interjöör eemaldati täielikult ning keskele ehitati vihmavarju kujuline tuumtoru. Vihmavarju pinna juhuslikud perforatsioonid lasevad sisse loomulikku valgust ja loovad pehme valguse- ja varjuefekti. Tuumtoru sisaldab lifti ning ühendab korruseid. Sissepääsu juures olevad laiad astmed on mõeldud toodete eksponeerimiseks ja istumiseks. Kasutatud on metallvõrku, punutud bambust ja terratsot.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Youngor Fashion Concept Store Jaekaubanduse sisekujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Youngor Fashion Concept Store Jaekaubanduse sisekujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Youngor Fashion Concept Store Jaekaubanduse sisekujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Mõõtmed ja pakend: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Sildid: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Tootmistehnoloogia: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Disainiülesanne: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Uurimistöö: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiratsioon: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Projekti kestus: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Tööprotsess: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patendid: Copyrights belong to Jeffrey Zee, 2019.
Meeskonnaliikmed: Jeffrey Zee
Piltide autorid: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.