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Disainilahendus Amsalem Leisure Veebisait, autor Dana Freud

Disainilahendus Amsalem Leisure Veebisait, mille autor on Dana Freud, on kõrgelt hinnatud 2020 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Veebilehe ja veebidisain.


RaudVeeb· 2020

Amsalem Leisure Veebisait

disainer: Dana Freud

Klient: Dana Freud

Auhind Rauaauhind A' Design Award kategoorias Veeb

10,988

Värvid

Disain

Teosest Amsalem Leisure Veebisait

Amsalem Leisure on reageeriv reisiveebisait, mis on loodud puhkusereiside planeerimiseks. Broneerimissüsteem võimaldab kasutajatel broneerida lende, hotelle, autorendi teenuseid ja lähedal asuvaid vaatamisväärsusi. Suur otsinguriba, millel on eristuv tüpograafia ja kohandatud illustratsioonid, muudab funktsionaalse elemendi disaini kesksemaks osaks. Faseteeritud navigeerimine ja dünaamiline filtreerimine aitavad külastajatel kiiresti leida ja avastada puhkesihtkohti. Valitud fotod soojas valguses loovad meeldiva atmosfääri. Paigutus kohandub automaatselt igale ekraanisuurusele ja seadmele.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Amsalem Leisure Veebisait on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Amsalem Leisure Veebisait peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Amsalem Leisure Veebisait on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused
Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
Mõõtmed ja pakend
The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
Sildid
tourism design, UI, UX, website design, vacation
Tootmistehnoloogia
The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
Disainiülesanne
The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
Uurimistöö
Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
Inspiratsioon
The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
Projekti kestus
The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
Tööprotsess
The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.

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