Disainilahendus Coreintive Primary Function: Ettevõtte identiteet, autor Donggyun Kang

Disainilahendus Coreintive Primary Function: Ettevõtte identiteet, mille autor on Donggyun Kang, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2020

Coreintive Primary Function: Ettevõtte identiteet

disainer: Donggyun Kang

Klient: Coreintive

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Coreintive Primary Function: Ettevõtte identiteet

Coreintive on ettevõtte identiteedi disain, mis loodi disainiagentuurile. Nimi on lühend sõnadest "Core in Creative". Sõnamärgis on viimane täht E peegeldatud ja ühendatud esimese tähega C, moodustades sulu kuju. Sulu sisse on paigutatud ring, mis esindab sisalduvat tuuma. Ring viitab sellistele väärtustele nagu võimalikkus, ainulaadsus, skaleeritavus ja integratsioon. Identiteet on üles ehitatud kolmele motiivikeelele, mis põhinevad tähtedel C, O ja E. Projekt valmis Korea Vabariigis.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Coreintive Primary Function: Ettevõtte identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Coreintive Primary Function: Ettevõtte identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Coreintive Primary Function: Ettevõtte identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Mõõtmed ja pakend: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Sildid: Core, Value, Communication, Creative, Branding, Identity
Tootmistehnoloogia: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Disainiülesanne: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Uurimistöö: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiratsioon: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Projekti kestus: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Tööprotsess: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Meeskonnaliikmed: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim