Disainilahendus Changing Perspectives Keskkonnatüpograafia, autor Haley Tebo

Disainilahendus Changing Perspectives Keskkonnatüpograafia, mille autor on Haley Tebo, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2020

Changing Perspectives Keskkonnatüpograafia

disainer: Haley Tebo

Klient: Haley Tebo

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #87839

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Changing Perspectives Keskkonnatüpograafia

Changing Perspectives on keskkonnatüpograafiline installatsioon, mis on loodud ülikooli kunstihoone klaaspaneelidele. Tähekujud on lõigatud matteeritud vinüülist ja moodustavad loetava sõnumi, kui inimesed neist mööda kõnnivad. Sõnumit saab lugeda mõlemast suunast, mistõttu vaatajad peatuvad ja liiguvad, et teksti täielikult tajuda. Iga täht on umbes 30–60 sentimeetrit kõrge, sõltuvalt kaugusest vaatajani. Paneelidest läbi tungiv valgus kordab tähekujusid varjude ja peegeldustena. Installatsioon kutsub kogu ülikoolilinnaku inimesi tüpograafiaga suhtlema.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Changing Perspectives Keskkonnatüpograafia on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Changing Perspectives Keskkonnatüpograafia peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Changing Perspectives Keskkonnatüpograafia rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Mõõtmed ja pakend: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Sildid: Environmental typography, interaction design, user experience, typography, graphic design,
Tootmistehnoloogia: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Disainiülesanne: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Uurimistöö: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiratsioon: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Projekti kestus: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Tööprotsess: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Meeskonnaliikmed: Angeli Leong
Piltide autorid: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer