Disainilahendus Optics and Chromatics Näituse Plakat, autor Timea Andoka

Disainilahendus Optics and Chromatics Näituse Plakat, mille autor on Timea Andoka, on kõrgelt hinnatud 2018 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2018

Optics and Chromatics Näituse Plakat

disainer: Timea Andoka

Klient: Timea Andorka

Auhind Hõbeauhind A' Design Award kategoorias Graafika

66,192

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #58492

Avasta kohe Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Optics and Chromatics Näituse Plakat

Pealkiri Optika ja kromaatiline viitab Goethe ja Newtoni vahelisele arutelule värvide olemuse üle. Seda arutelu esindab kahe kirjakujulise kompositsiooni kokkupõrge: üks on arvutatud, geomeetriline, teravate kontuuridega, teine toetub värviliste varjude impressionistlikule mängule. 2014. aastal oli see disain Pantone Plus seeria kunstnike kaante katteks.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Optics and Chromatics Näituse Plakat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Optics and Chromatics Näituse Plakat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Optics and Chromatics Näituse Plakat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Mõõtmed ja pakend: original poster size: 70×100 cm
Sildid: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Tootmistehnoloogia: paper, coloured plastic sheet, light, shadow
Disainiülesanne: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Uurimistöö: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiratsioon: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Projekti kestus: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Tööprotsess: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Meeskonnaliikmed: Art director, graphic design, type design and paper craft: Tímea Andorka