Disainilahendus ACP Alpha Container Pictures Ettevõtte identiteet, autor Julia Hell

Disainilahendus ACP Alpha Container Pictures Ettevõtte identiteet, mille autor on Julia Hell, on kõrgelt hinnatud 2017 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2017

ACP Alpha Container Pictures Ettevõtte identiteet

disainer: Julia Hell

Klient: Alpha Container Pictures

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest ACP Alpha Container Pictures Ettevõtte identiteet

ACP Alpha Container Pictures on ettevõtte disainilahendus, mis on loodud Berliinis asuvale filmitootmisettevõttele. Logo ühendab endas lühendi ACP ja ettevõtte täieliku nimetuse. Kasutatud on kahte kirjatüüpi – šabloonkirja, mis meenutab kaubakonteineritele kantavat tüüpi, ning tehnilist ühtlase sammuga kirjatüüpi, mis sarnaneb kirjutusmasina kirjaga. Logo tutvustab ka värvilahendust, mis esineb nii trükitud ärimaterjalidel kui ka veebilehel. Kirjaplangi mõõtmed on 210 x 297 millimeetrit ja visiitkaardi mõõtmed 55 x 85 millimeetrit. Reageeriv veebileht avaneb täisekraanilise videosisuga.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

ACP Alpha Container Pictures Ettevõtte identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. ACP Alpha Container Pictures Ettevõtte identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. ACP Alpha Container Pictures Ettevõtte identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Mõõtmed ja pakend: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Sildid: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Tootmistehnoloogia: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Disainiülesanne: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Uurimistöö: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspiratsioon: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Projekti kestus: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Tööprotsess: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patendid: None
Meeskonnaliikmed: Full-Stack Web Development: Jannis Hell