Disainilahendus Agave De Ray Primaarne funktsioon: Brändiidentiteet, autor Bojun Tan

Disainilahendus Agave De Ray Primaarne funktsioon: Brändiidentiteet, mille autor on Bojun Tan, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2026

Agave De Ray Primaarne funktsioon: Brändiidentiteet

disainer: Bojun Tan

Klient: Agave De Ray

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Disain

Teosest Agave De Ray Primaarne funktsioon: Brändiidentiteet

Raamatu tekst: Agave De Ray esitleb rafineeritud brändiarhitektuuri Pekingis tegutsevale mezcali edasimüüjale, ühendades Oaxaca pärandi linliku külalislahkusega. Projekt kasutab adaptiivset identiteeti, kus koostisosad on kehastatud valvsate vaimudena, sulatades mängulise illustratsiooni range tüpograafilise süsteemiga. Tasakaalustades käsitöölisi tekstuure summutatud mullavärvide paletiga, kehtestab disain keeruka visuaalse standardi butiikkangete jaoks, tõlkides esivanemate karaktsuse tänapäeva eliitpublikule.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Agave De Ray Primaarne funktsioon: Brändiidentiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Agave De Ray Primaarne funktsioon: Brändiidentiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Agave De Ray Primaarne funktsioon: Brändiidentiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Mõõtmed ja pakend: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Sildid: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Tootmistehnoloogia: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Disainiülesanne: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Uurimistöö: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Inspiratsioon: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Projekti kestus: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Tööprotsess: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.