Disainilahendus Zuojiang Huashan Day Brändi identiteet, autor Xinyi Li and Yichen Zhu

Disainilahendus Zuojiang Huashan Day Brändi identiteet, mille autor on Xinyi Li and Yichen Zhu, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2026

Zuojiang Huashan Day Brändi identiteet

disainer: Xinyi Li and Yichen Zhu

Klient: Zuojiang Huashan Day

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Zuojiang Huashan Day Brändi identiteet

Zuojiang Huashan Day on brändi identiteet, mis on loodud kultuuriürituse jaoks, mis tutvustab Huashani kaljukunsti – UNESCO maailmapärandi paika Hiinas Guangxis. Identiteet ühendab 2000 aasta vanuste kaljujooniste motiivid kaasaegse graafilise disainiga. Konnakujulised figuurid ja pronkstrummi mustrid moodustavad ühtse visuaalse süsteemi ning Huashani pinyin-kirjapilt on kujundatud nii, et see meenutaks kaljuraiendite tekstuure. Trükitud esemete hulka kuuluvad plakatid, paberkotid, visiitkaardid, kaljukunsti kataloog ja silikoonist käepaelad. Eesmärk on muuta pärandipaik mõistetavaks ülemaailmsele publikule.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Zuojiang Huashan Day Brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Zuojiang Huashan Day Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Zuojiang Huashan Day Brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Mõõtmed ja pakend: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Sildid: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
Tootmistehnoloogia: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Disainiülesanne: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Uurimistöö: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Inspiratsioon: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Projekti kestus: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Tööprotsess: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Meeskonnaliikmed: Xinyi Li
Yichen Zhu
Zeyu Wu
Piltide autorid: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.