Disainilahendus Mei Tao Wan Visuaalne identiteet, teejuhatussüsteem, autor Zilong Chen

Disainilahendus Mei Tao Wan Visuaalne identiteet, teejuhatussüsteem, mille autor on Zilong Chen, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2026

Mei Tao Wan Visuaalne identiteet, teejuhatussüsteem

disainer: Zilong Chen

Klient: City University of Macau

Auhind Pronksauhind A' Design Award kategoorias Graafika

8,052

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #180006

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Mei Tao Wan Visuaalne identiteet, teejuhatussüsteem

Mei Tao Wan on visuaalse identiteedi ja teejuhatussüsteem kultuuripargile, mis asub ajaloolisel keraamikatootmise alal Foshanis Hiinas. Disain abstraheerib Nanfengi iidse ahju piirkonna struktuursed jooned geomeetriliseks skeletiks. See skelett moodustab kohandatud kirjatüübi 26 tähest ja numbritest 0 kuni 9 koos geomeetriliste ikoonidega. Viidad on valmistatud kõrge läbipaistvusega akrüülist ja roostevabast terasest musta vase viimistlusega. Aluse sisse integreeritud LED-valgustus hoiab teksti öösel loetavana. Süsteem seob paiga ajaloo selle uue kultuurilise funktsiooniga.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Mei Tao Wan Visuaalne identiteet, teejuhatussüsteem on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Mei Tao Wan Visuaalne identiteet, teejuhatussüsteem peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Mei Tao Wan Visuaalne identiteet, teejuhatussüsteem rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Mõõtmed ja pakend: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Sildid: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Tootmistehnoloogia: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Disainiülesanne: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Uurimistöö: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Inspiratsioon: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Projekti kestus: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Tööprotsess: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Meeskonnaliikmed: Designer：CHEN ZILONG
Piltide autorid: Image #1-5 : CHEN ZILONG