Disainilahendus 94Hilook Ettevõtte identiteedi disain, autor Eason Liu and Elvis Ku

Disainilahendus 94Hilook Ettevõtte identiteedi disain, mille autor on Eason Liu and Elvis Ku, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2026

94Hilook Ettevõtte identiteedi disain

disainer: Eason Liu and Elvis Ku

Klient: DaDao International Brand Research & Design Institute

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #174826

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Värvid

Disain

Teosest 94Hilook Ettevõtte identiteedi disain

94HiLook on ettevõtte identiteedisüsteem, mis on loodud hübriidpoele, mis ühendab endas hoolikalt valitud tootevalikuga supermarketi, yakiniku-restorani ja kohvibaari. Logo ühendab pullisarved, kalasaba ja numbri 94, sümboliseerides maalt ja merelt pärit toodete valikut. Punase ja musta värvipalett on inspireeritud Jaapani lakktoodetest, mida täiendavad kuldne, sinine ja helehall. Disain viitab Tokyo Tsukiji turu käsitöömeistrite vaimule. Modulaarsed paigutusreeglid rakendavad identiteeti siltidele, pakenditele, poe fassaadile ja sotsiaalmeediale.

Tunnustus

Auhinnast Pronksauhind A' Design Award

94Hilook Ettevõtte identiteedi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. 94Hilook Ettevõtte identiteedi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. 94Hilook Ettevõtte identiteedi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Mõõtmed ja pakend: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Sildid: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Tootmistehnoloogia: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Disainiülesanne: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Uurimistöö: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Inspiratsioon: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Projekti kestus: The project finished in 2025 in Taiwan.
Tööprotsess: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.