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Disainilahendus Reforma Põhifunktsioon: Messistend, autor Nattakul Sevikul – Okrit Co., Ltd.

Disainilahendus Reforma Põhifunktsioon: Messistend, mille autor on Nattakul Sevikul – Okrit Co., Ltd., on kõrgelt hinnatud 2026 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Messiarhitektuuri, interjööride ja ekspositsiooni disain.


RaudMess· 2026

Reforma Põhifunktsioon: Messistend

disainer: Nattakul Sevikul – Okrit Co., Ltd.

Klient: Kasikornbank Public Company Limited

Auhind Rauaauhind A' Design Award kategoorias Mess

8,230

Värvid

Disain

Teosest Reforma Põhifunktsioon: Messistend

Raamatu tekst: Reforma projekt esitleb lähenemist jätkusuutlikule ürituste arhitektuurile, kasutades Plasbricks'i – modulaarset süsteemi, mis on valmistatud taaskasutatud plastist. See uurib selle alternatiivse materjali kasutamist suuremahulises näituseehituses. Lukustuv süsteem võimaldab tõhusat kokkupanekut ja lahtivõtmist, vähendades keskkonnamõju ja vältides täiendavat viimistlust. Tulemuseks on struktuur, mida iseloomustavad materjali selgus ja praktilised strateegiad ringmajanduse disaini jaoks kommertsrakendustes.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Reforma Põhifunktsioon: Messistend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Reforma Põhifunktsioon: Messistend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Reforma Põhifunktsioon: Messistend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused
Sustainable architecture-inspired booth introducing Plasbricks, a modular system for creating temporary structures from upcycled plastic blocks. Designed for Kasikornbank as a physicalization of ESG commitment, it exemplifies circular economy principles. The interlocking block system enables quick, low-impact construction and deconstruction, minimizing waste and carbon emissions. Fully managed by OKRIT Co., Ltd. from conception to execution, it sets a standard for eco-friendly brand environments
Mõõtmed ja pakend
The Reforma exhibition measures 25,000 mm (W) x 20,000 mm (D) x 5,000 mm (H). Its core structure is composed of Plasbricks-high-compression interlocking blocks made from recycled plastic-combined with a reusable steel frame to support branding elements and heavy loads. All components are modular, allowing for fast, clean assembly and repeated use at roadshow events.
Sildid
Trade Show Exhibit, Sustainable Design, Modular Architecture, Upcycled Materials, Circular Economy, Eco-Friendly Booth, Green Building, Temporary Structure, Plastic Recycling, Exhibition Design
Tootmistehnoloogia
The initiative utilizes a prefabricated modular building system that employs Plasbricks-interlocking blocks created from recycled plastic. OKRIT Co., Ltd. managed the technical integration, which included acquiring finished modules, creating detailed fabrication plans, and overseeing the installation at the site. The dry-assembly technique guarantees structural accuracy, facilitates straightforward disassembly, and promotes long-term reusability, all while reducing labor, dust, and finishing waste at the location.
Disainiülesanne
The main challenge was how to create a large-scale, brand-consistient structure using an unconventional Plasbrick framework. Structural stability at five metres height; lights and screens worked into the modular grid - this was all difficult technically. Obtaining materials as well as planning for recycling complicated logistics matters. The major barrier was using recycled plastics to build a system capable of producing a premium, long-lasting and emotionally satisfying brand experience.
Uurimistöö
The purpose of this design research is to explore the use of Plasbricks—upcycled plastic blocks—in temporary architecture. After analyzing the material and connection limits, we devised a structural and logistical plan. Prototyping and live testing, along with branding opportunities at a major trade show, yielded excellent results: the material met all structural demands. This process demonstrates a viable approach to incorporating sustainable materials into commercial design effectively.
Inspiratsioon
This project was motivated by turning plastic waste into a usable design material. The designers sought harmony with the circular economy, water preservation, and reversing unsustainable habits of the oil age. This led to Plasbricks - a modular set made from upcycled plastic, selected for tensile strength and sustainable sourcing. This inspired a design enabling forward-looking brands like Kasikornbank to bring their net-zero aspirations to life in a physical space.
Projekti kestus
The Reforma initiative took its first steps in January 2025, in the vibrant city of Nonthaburi, Thailand. A focused preproduction phase lasted 14 days, paving the way for a 3-day on-site assembly at the renowned Impact Challenger venue. This innovative booth made its debut in May 2025 at the Money Expo, only to be carefully dismantled overnight after the event concluded. Crafted with versatility in mind, the structure has since found new life in various settings, embodying a commitment to sustainability and significantly reducing its environmental impact.
Tööprotsess
Reforma’s modular design is a breeze to assemble and effortlessly transitions from one event to another. With a snap, it transforms any space into a captivating venue. Its inviting open-plan layout beckons visitors to explore, while interactive screens and cozy seating invite them to linger a little longer. The outcome? A welcoming hub that not only informs but also celebrates sustainability, creating a space that feels lived in and alive.
Patendid
Copyright © 2025 OKRIT Co., Ltd. All rights reserved.
“Plasbricks” is a patented modular material system. All patent rights belong to its original holder. OKRIT Co., Ltd. has applied the material within the ReForma project as part of its architectural integration and design innovation.
Meeskonnaliikmed
Designer : Parrinya Keawdoungthean
Creative Director: Nattapong Khanomwet
Project Director: Nattakul Sevikul
Producer: Paphanphat Vattanasiriseth
Production Director: Nattapong Saevarnee
Piltide autorid
Image #1: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #2: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #3: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #4: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #5: Photographer Chaovarith Poonphol, ReForma, 2025.

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