Disainilahendus Honki Factory Visuaalne identiteet, autor Daichi Takizawa

Disainilahendus Honki Factory Visuaalne identiteet, mille autor on Daichi Takizawa, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2025

Honki Factory Visuaalne identiteet

disainer: Daichi Takizawa

Klient: Honki Factory Co.,Ltd

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Honki Factory Visuaalne identiteet

Kontseptsioon on Tee avamine Honki viisil. See määratleb Honki kui tõsidust - selge eesmärgi omamist ja konkreetsete sammude võtmist selle poole. Need, kes valdavad struktureeritud lähenemist äriarendusse, saavad seda kasutada uute teede loomiseks. Soov toetada paljude Honki inimeste kasvu on väljendatud H-kujulises raames, mis sümboliseerib struktuuri, ja logotüübis, mis on inspireeritud tehasetest ning esindab tootmist. Sümboli ja fondi varieeruv disain peegeldab paindlikkust kõikides tööstusharudes ja valdkondades.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Honki Factory Visuaalne identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Honki Factory Visuaalne identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Honki Factory Visuaalne identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Mõõtmed ja pakend: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Sildid: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Tootmistehnoloogia: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Disainiülesanne: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Uurimistöö: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspiratsioon: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Projekti kestus: This project started in June 2022 and was completed in March 2024.
Tööprotsess: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Piltide autorid: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024