Disainilahendus Espada Selvagem Visuaalne identiteet, autor Pedro Panetto

Disainilahendus Espada Selvagem Visuaalne identiteet, mille autor on Pedro Panetto, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2025

Espada Selvagem Visuaalne identiteet

disainer: Pedro Panetto

Klient: Pedro Panetto

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Espada Selvagem Visuaalne identiteet

Espada Selvagem on visuaalne identiteet Brasiilia keskaegse vehklemisklubi jaoks. Disain on inspireeritud iidse heraldika loomadest, mida on tõlgendatud kaasaegsel moel. Valiti jaaguar, kuna see loom on pärit Brasiiliast ja sümboliseerib kiirust, energiat ning võitlusvaimu. Jaaguari laigud on moodustatud ringidest, mis loovad samuti liikumistunde. Joonistus järgib kuldlõike proportsiooni. Sümbol on loodud vektorformaadis, mistõttu saab identiteeti rakendada vormiriietele, embleemidele, raamatutele, medalitele, lippudele ja sotsiaalmeediale erinevates suurustes.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Espada Selvagem Visuaalne identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Espada Selvagem Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Espada Selvagem Visuaalne identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Mõõtmed ja pakend: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Sildid: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Tootmistehnoloogia: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Disainiülesanne: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Uurimistöö: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiratsioon: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Projekti kestus: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Tööprotsess: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.