Disainilahendus Montigo Experience Store Jaemüügidisain, autor Chong Hean Teo

Disainilahendus Montigo Experience Store Jaemüügidisain, mille autor on Chong Hean Teo, on kõrgelt hinnatud 2025 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

RaudInterjöör· 2025

Montigo Experience Store Jaemüügidisain

disainer: Chong Hean Teo

Klient: Montigo

Auhind Rauaauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Montigo Experience Store Jaemüügidisain

Montigo Hüdratsiooniparadiis määratleb ümber keskkonnateadliku jaemüügi kõverjoonelise, kaasahaarava kauplusega Singapuri Ion Orchardis. Dünaamilise kaarjas videoseina ümber kujundatud disain asendab ühekordsed plakatid kohanduva digitaalse sisuga, drastiliselt vähendades materjalikulu ja süsinikjalajälge. Interaktiivsed lasergraveerimisjaamad ja särav värvide imedemaa kutsuvad kliente looma isikupärastatud termospudeleid. Ühendab kineetilise võlu isikupärastamisega.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Montigo Experience Store Jaemüügidisain on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Montigo Experience Store Jaemüügidisain peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Montigo Experience Store Jaemüügidisain on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Mõõtmed ja pakend: 6872mm x 6172mm x 4050mm
approximately 452sqft
Sildid: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Tootmistehnoloogia: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Disainiülesanne: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Uurimistöö: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspiratsioon: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Projekti kestus: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Tööprotsess: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Patendid: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Meeskonnaliikmed: Teo Chong Hean(Mason)
Piltide autorid: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.