Disainilahendus Brickwell Builders Korporatiivne identiteet, autor Anna Zhuk

Disainilahendus Brickwell Builders Korporatiivne identiteet, mille autor on Anna Zhuk, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2025

Brickwell Builders Korporatiivne identiteet

disainer: Anna Zhuk

Klient: Anna Zhuk

Auhind Pronksauhind A' Design Award kategoorias Graafika

12,954

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #166861

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Brickwell Builders Korporatiivne identiteet

Anna Zhuki kujundatud Brickwell Buildersi brändi identiteet ühendab traditsiooni ja innovatsiooni, uuendades kaasaegse ehituse visuaalset keelt. Logo keskmeks on omavahel haakuvad tellised, mis moodustavad tähe B ja sümboliseerivad jõudu, täpsust ning stabiilsust. Tasakaalustatud värvipalett ja tüpograafia rõhutavad kaasaegset, kuid ajatut esteetikat. Terviklikud brändimaterjalid kajastavad ettevõtte pühendumust traditsioonilise käsitöö säilitamisele, samal ajal omaks võttes ehitustehnoloogia uusimaid saavutusi ja luues päranduse ja progressi sujuva sulandumise.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Brickwell Builders Korporatiivne identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Brickwell Builders Korporatiivne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Brickwell Builders Korporatiivne identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Brickwell Builders is a forward-thinking construction company specializing in sustainable and innovative building solutions. This brand identity project redefines its image, blending tradition with modernity. The logo, crafted as interlocking bricks forming the letter B, symbolizes strength, precision and trust. Paired with a cohesive color palette, typography and branding materials, the identity reflects the company's dedication to preserving traditional craftsmanship while embracing the latest advancements in construction technology.
Mõõtmed ja pakend: The project was created as a portfolio piece and does not include predefined technical specifications for advertising materials. The logo and visual identity elements are designed in a vector format, ensuring scalability and adaptability across various applications. All branding assets are optimized for both digital and print use, maintaining high quality and clarity in different formats.
Sildid: logo, brand identity, corporate identity, graphic design, design research
Tootmistehnoloogia: Before starting the work, I conducted market research and used the associative circle method. Then, I moved on to the design process, beginning with hand-drawn sketches in a notebook before transitioning to Illustrator. At each of the stages the logo was changed, modified and improved and in the end I got the logo that I presented.
Disainiülesanne: The main challenge was balancing tradition and modernity in the brand identity. It was essential to honor traditional craftsmanship while ensuring the design felt contemporary and relevant in a competitive market. Finding the right visual language required extensive research into construction aesthetics and industry trends. Additionally, creating a scalable identity that works across both digital and print formats demanded careful typographic and color choises.
Uurimistöö: This project focuses on the intersection of tradition and modernity in construction branding. The research was based on an exploratory approach, analyzing industry trends and best practices in visual identity design. Methods included market analysis, competitor benchmarking and design experimentation. The outcome is a scalable and adaptable identity system that reflects craftsmanship while embracing innovation, with potential applications in branding, marketing and corporate commucations.
Inspiratsioon: My goal was to create a project that integrates tradition with cutting-edge technology. I choose to bring this vision to life throught a construction company that combines the key principles of traditional building techniques with modern methodologies to deliver high-quality construction projects. The logo and corporate identity reflect the company's commitment to preserving traditional craftsmanship while embracing the latest advancements in the industry.
Projekti kestus: I started working on the project in February 2024 in Modena, completed it in April 2024 and published it on Behance.
Tööprotsess: For the best result I adapted the logo. It is possible to use its full version in cases where you need to ensure maximum readability and brand recognition. The shortened version of the logo is ideal for minimalistic or limited spaces. Each version emphasizes the brand while maintaining a visual connection, but adapts to the task and scale of the medium.
Piltide autorid: Image #1: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #2: Designer [Anna Zhuk], Brickwell Builders Corporate Identity, 2024.
Image #3: Mockups by Mr. Mockup, used under free license, 2024.
Image #4: Mockups by Mr. Mockup, used under free license, 2024.

Typography
Muller Next by Fontfabric, used under free or personal use license.
Montserrat by Google Fonts, used under Google Fonts license.