Disainilahendus Mannay CBE 2020 Stend, mille autor on Wai Ho Cheung, on kõrgelt hinnatud 2025 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Messiarhitektuuri, interjööride ja ekspositsiooni disain.
RaudMess· 2025
Mannay CBE 2020 Stend
disainer: Wai Ho Cheung
Klient: Shenzhen Mannay Cosmetic Co.
Auhind Rauaauhind A' Design Award kategoorias Mess
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #165938Disain
Teosest Mannay CBE 2020 Stend
Mannay tutvustab oma brändi Luckinfo Shanghais toimuval China Beauty Expo messil stendiga, mis on loodud esile tõstma Mannay tehnoloogilist ekspertiisi ja Luckinfo nooruslikku atraktiivsust. Stendil on keskne saar, mis jagab ruumi kaheks osaks, esitledes ühel küljel tooraineid ja käsitööoskust ning teisel küljel Luckinfo värvilisi tooteid. Mitmekesised valgusefektid, erksad värvid ja detailsed elemendid nagu neoontuled ja konveierilindid täiustavad ekspositsiooni. Planeering tagab sujuva külastajate liikumise, luues kaasahaarava kogemuse.
Tunnustus
Auhinnast Rauaauhind A' Design Award
Mannay CBE 2020 Stend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Mannay CBE 2020 Stend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Mannay CBE 2020 Stend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
- Mõõtmed ja pakend
- Width 6 m x Depth 15 m x Height 4 m
- Sildid
- Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
- Tootmistehnoloogia
- The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
- Disainiülesanne
- The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
- Uurimistöö
- The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
- Inspiratsioon
- The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
- Projekti kestus
- The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
- Tööprotsess
- The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
- Meeskonnaliikmed
- Wai Ho Cheung
- Piltide autorid
- Simon Zhou
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