Disainilahendus Texture Maker Rebränding, mille autor on Texture Maker Enterprise Co. Ltd., on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.
HõbeGraafika· 2025
Texture Maker Rebränding
disainer: Texture Maker Enterprise Co. Ltd.
Klient: Texture Maker Enterprise Co., Ltd.
Auhind Hõbeauhind A' Design Award kategoorias Graafika
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Kinnita auhinna staatus disainile #165552Disain
Teosest Texture Maker Rebränding
Texture Maker, toidu tekstuuridisaini eksperdina positsioneerudes, on globaalse laienemise toetuseks ümber määratlenud oma brändistrateegia ja identiteedi. Toiduteadusele ja disainialasele ekspertteadmisele rajatud uus süsteem peegeldab missiooni luua klientidega koostöös silmapaistvaid tooteid. Väliste brändimeeskondadega kuude vältel peetud põhjalike arutelude kaudu rõhutatakse võimet juhtida trende, pakkuda mitmekesiseid lahendusi ning luua tooteid, mis inspireerivad üle maailma meeldivaid ja üllatavaid kulinaarseid elamusi.
Tunnustus
Auhinnast Hõbeauhind A' Design Award
Texture Maker Rebränding on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Texture Maker Rebränding peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Texture Maker Rebränding on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Sildid
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Tootmistehnoloogia
- Adobe Creative Suite, Co-create Workshop
- Disainiülesanne
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Uurimistöö
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiratsioon
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Projekti kestus
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Tööprotsess
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Meeskonnaliikmed
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Piltide autorid
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
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