Disainilahendus Ge Sang Lv Wu Ettevõtte logo, mille autor on Xiaobing Cheng, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2025

Ge Sang Lv Wu Ettevõtte logo

disainer: Xiaobing Cheng

Klient: Ge Sang Lv Wu

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Disain

Teosest Ge Sang Lv Wu Ettevõtte logo

Ge Sang Lv Wu on ettevõtte logo, mis on loodud brändile, mis aitab mägipõllumeestel müüa selliseid saagikultuure kui toiduaineid, teed ja kohviube. Logo kujutab lihtsustatud joonistust Gesangi lillest, mis sümboliseerib siirast kinki, kombineerituna pilvetaolise graafikaga. Pehmed kurvid meenutavad pilvede kuju ja kroonlehtede sirutust. Vaoshoitud loomulikud toonid, sealhulgas madala küllastusega taevakarva toon halli ja valgega, loovad värske ja rahuliku mulje. Märk on joonistatud vektorgraafikana kuldlõikel põhinevale ruudustikule, mistõttu jääb see teravaks igas suuruses.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Ge Sang Lv Wu Ettevõtte logo on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Ge Sang Lv Wu Ettevõtte logo peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Ge Sang Lv Wu Ettevõtte logo rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Mõõtmed ja pakend: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Sildid: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Tootmistehnoloogia: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Disainiülesanne: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Uurimistöö: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiratsioon: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Projekti kestus: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Tööprotsess: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Meeskonnaliikmed: Xiaobing Cheng