Disainilahendus Meet in Arcadia Brändi identiteedi disain, autor Xiaoming Meng and Xueke Fang

Disainilahendus Meet in Arcadia Brändi identiteedi disain, mille autor on Xiaoming Meng and Xueke Fang, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2025

Meet in Arcadia Brändi identiteedi disain

disainer: Xiaoming Meng and Xueke Fang

Klient: China Social Entrepreneur Foundation

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Meet in Arcadia Brändi identiteedi disain

Meet in Arcadia on brändi identiteedi disain, mis on loodud Hiina Guizhou provintsi Longtangi küla maapiirkondade taaselustamise projekti jaoks. Logo on inspireeritud Hiina tähemärgist, mis tähendab ilu. Terrassiriisipõllud on joonistatud minimalistlikul ja abstraktsel viisil. Põldude kohal on abstraktsed Miao küla majad ühendatud tähemärgi joontega, kus üks joon muutub katuseks. Identiteet toetab maapiirkondade turismi kui peamist kohalikku tööstusharu. Disaini eesmärk on esile tuua kohalikku kultuuri ja aidata külaelanikel osaleda brändi loomises.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Meet in Arcadia Brändi identiteedi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Meet in Arcadia Brändi identiteedi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Meet in Arcadia Brändi identiteedi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Mõõtmed ja pakend: Height 594mm x Width 420mm
Sildid: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Tootmistehnoloogia: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Disainiülesanne: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Uurimistöö: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspiratsioon: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Projekti kestus: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Tööprotsess: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patendid: Logo (2022) China Social Entrepreneur Foundation
Meeskonnaliikmed: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Piltide autorid: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]