Disainilahendus Virtu AI Ostlemisveebisait, autor Yue Hu, Xi Zhou and Minghao He

Disainilahendus Virtu AI Ostlemisveebisait, mille autor on Yue Hu, Xi Zhou and Minghao He, on kõrgelt hinnatud 2025 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Digitaaltoodete disain.

RaudDigitaaltoode· 2025

Virtu AI Ostlemisveebisait

disainer: Yue Hu, Xi Zhou and Minghao He

Klient: Virtu AI

Auhind Rauaauhind A' Design Award kategoorias Digitaaltoode

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #164673

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Värvid

Disain

Teosest Virtu AI Ostlemisveebisait

Virtu AI on veebiplatvorm personaliseeritud pealepandavate küünte disainimiseks. Kasutajad kirjeldavad oma ideed lihtsa lausega ning tehisintellekt loob sobiva küünekomplekti. Arvutinägemisel põhinev segmenteerimine eraldab iga küüneotsa, mistõttu saab kujundada kümnest üksikküünest koosneva komplekti ja sobitada seda olemasolevate värvidega. Valminud disainid saadetakse seejärel oskuslikele meistritele, kes valmistavad ja saadavad välja lõpetatud pealepandavad küüned. Navigeerimine on hoitud lihtsana, et ka ilma tehniliste teadmisteta inimesed saaksid luua isikupärast küünekunsti ja muuta oma isiklikud ideed kantavateks esemeteks.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Virtu AI Ostlemisveebisait on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Virtu AI Ostlemisveebisait peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Virtu AI Ostlemisveebisait on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Mõõtmed ja pakend: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Sildid: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Tootmistehnoloogia: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Disainiülesanne: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Uurimistöö: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspiratsioon: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Projekti kestus: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Tööprotsess: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Meeskonnaliikmed: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Piltide autorid: All materials credit to Xi Zhou, Yue Hu and Heidi He