Disainilahendus The National Gallery Visuaalne identiteet, autor Meng Chu Huang

Disainilahendus The National Gallery Visuaalne identiteet, mille autor on Meng Chu Huang, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2024

The National Gallery Visuaalne identiteet

disainer: Meng Chu Huang

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest The National Gallery Visuaalne identiteet

National Gallery on visuaalne identiteet, mis on loodud Londoni rahvuslikule kunstigaleriile. Identiteet asendab ainult tüpograafiast koosneva logo eristuva graafilise märgiga. Uus logo on seitsmest joonest moodustatud topelt-L raam. Seitse joont viitavad maalikogule, mis hõlmab 13. kuni 19. sajandit. Logo püsib loetav ka minimaalse laiuse 0,75 tolli juures. Sõnamärgis on rõhk asetatud sõnale London, et parandada nähtavust veebiotsingutes. Eesmärk on muuta galerii kogu maailmas paremini äratuntavaks.

Tunnustus

Auhinnast Rauaauhind A' Design Award

The National Gallery Visuaalne identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. The National Gallery Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. The National Gallery Visuaalne identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Mõõtmed ja pakend: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Sildid: Identity Design, Meng Chu Huang, The National Gallery
Tootmistehnoloogia: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Disainiülesanne: Transform a typography-based logo into an iconic logo.
Uurimistöö: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiratsioon: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Projekti kestus: This project started in Feburary 2023 and finished in May 2023.
Tööprotsess: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Meeskonnaliikmed: Meng Chu Huang
Piltide autorid: Meng Chu Huang, 2023