Disainilahendus B For Good Leaders Visuaalne identiteet, autor Misteli Creative Agency

Disainilahendus B For Good Leaders Visuaalne identiteet, mille autor on Misteli Creative Agency, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2024

B For Good Leaders Visuaalne identiteet

disainer: Misteli Creative Agency

Klient: Misteli Creative Agency

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #159250

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest B For Good Leaders Visuaalne identiteet

Book Text: B For Good Leaders on visuaalne identiteet globaalsele ärijuhtide võrgustikule. Oranž, soojuse ja õnne värv, on peamine värv. Oranži on kombineeritud mitmete soojade toonide ja mustritega, mis peegeldavad võrgustikus osalevate inimeste ja tegevuste mitmekesisust. Kesksel kohal olev silm sümboliseerib võrgustiku visiooni ja selle viisi näha maailma. Identiteeti on rakendatud veebilehel, uudiskirjades ja sotsiaalmeedias, samuti tippkohtumiste saalides, mis on ehitatud taaskasutatavatest kangastest, biolagunevast kartongist ja taastöödeldud paberist.

Tunnustus

Auhinnast Pronksauhind A' Design Award

B For Good Leaders Visuaalne identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. B For Good Leaders Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. B For Good Leaders Visuaalne identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Mõõtmed ja pakend: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Sildid: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Tootmistehnoloogia: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Disainiülesanne: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Uurimistöö: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Inspiratsioon: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Projekti kestus: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Tööprotsess: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.