Disainilahendus Travel Buddy Brausermäng, autor Stefan Maier-Wimmer

Disainilahendus Travel Buddy Brausermäng, mille autor on Stefan Maier-Wimmer, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

RaudReklaam· 2024

Travel Buddy Brausermäng

disainer: Stefan Maier-Wimmer

Klient: Holidayextras.de

Auhind Rauaauhind A' Design Award kategoorias Reklaam

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #153173

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Värvid

Disain

Teosest Travel Buddy Brausermäng

Travel Buddy on interaktiivne seiklus, mis mänguliselt tutvustab Holiday Extras'i tooteid. Parallaksi mängumaailm loob virtuaalse reisielamuse mängijate navigeerimisel. Reisikaaslase rollis juhivad mängijad paari puhkuse planeerimisel, pakkudes nõuandeid eduka reisi jaoks. Nõuanded viivad humoorikas reistitüübi testini, mis paljastab puhkusekäitumise. Tootesarja uurimise kõrval saavad mängijad ülevaate oma reisieelistustest.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Travel Buddy Brausermäng on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Travel Buddy Brausermäng peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Travel Buddy Brausermäng on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Mõõtmed ja pakend: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Sildid: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Tootmistehnoloogia: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Disainiülesanne: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiratsioon: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Projekti kestus: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Tööprotsess: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Meeskonnaliikmed: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel