Disainilahendus Taishun City Brändiidentiteet, autor Zhejiang Gongshang University

Disainilahendus Taishun City Brändiidentiteet, mille autor on Zhejiang Gongshang University, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2025

Taishun City Brändiidentiteet

disainer: Zhejiang Gongshang University

Klient: Taishun County People's Government

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Taishun City Brändiidentiteet

Taishun City on linnale loodud brändiidentiteet. Logo on üles ehitatud joontest, mis moodustavad linna nime, luues moodsa ja minimalistliku märgi. Logo sisemist tühja ruumi käsitletakse avatud alana, kuhu saab paigutada erinevaid linnalisi visuaalseid sümboleid. Märki saab kohandada joonte ja vormide muutmise kaudu, mistõttu püsib äratuntavus tugevana paljude rakenduste puhul. Vektorformaadid võimaldavad logo suurendada mis tahes mõõtu, alates visiitkaartidest kuni välireklaamideni. Trükitud brändimaterjalide puhul kasutatakse taaskasutatavat ja biolagunevat materjali.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Taishun City Brändiidentiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Taishun City Brändiidentiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Taishun City Brändiidentiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Mõõtmed ja pakend: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Sildid: Culture, innovation, sustainability, inclusiveness,City Brand
Tootmistehnoloogia: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Disainiülesanne: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Uurimistöö: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiratsioon: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Projekti kestus: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Tööprotsess: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Meeskonnaliikmed: Designer: Kan Zhao
Piltide autorid: Designer: Zhao Kan