Disainilahendus Namito Kunstimänguasja tegelaskuju, autor Ge Zhang

Disainilahendus Namito Kunstimänguasja tegelaskuju, mille autor on Ge Zhang, on kõrgelt hinnatud 2023 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

KuldReklaam· 2023

Namito Kunstimänguasja tegelaskuju

disainer: Ge Zhang

Klient: Ge Zhang

Auhind Kuldauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Namito Kunstimänguasja tegelaskuju

Namito on kommertskasutuseks loodud virtuaalne kunstimänguasja tegelaskuju. Namito on tüdruk, kellel on virsikukujulised huuled, punane seenekujuline soeng ja jäneskõrvade kujuline peakate. Ta kannab punast kleiti ning seisab, käed taskus ja silmad suletud. Tema prunditatud huuled moodustavad kaks südant ja X-tähe – märgi maailma armastamisest, keeldudes samas halvast. Tegelaskuju esineb piltidel, videotes, näitustel ja trükitoodetel. Namito eesmärk on vähendada vaimset stressi ja julgustada inimesi olema nemad ise.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Namito Kunstimänguasja tegelaskuju on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Namito Kunstimänguasja tegelaskuju peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Namito Kunstimänguasja tegelaskuju tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Mõõtmed ja pakend: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Sildid: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Tootmistehnoloogia: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Disainiülesanne: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Uurimistöö: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiratsioon: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Projekti kestus: Since 2021, China
Tööprotsess: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Meeskonnaliikmed: Ge Zhang
Piltide autorid: Beijing JiuPin Technology Co., Ltd.