Disainilahendus Ggaedok Õppematerjalide bränding, autor Miraen Design Team

Disainilahendus Ggaedok Õppematerjalide bränding, mille autor on Miraen Design Team, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Hariduse, õppevahendite ja koolitussisu disain.

HõbeHaridus· 2023

Ggaedok Õppematerjalide bränding

disainer: Miraen Design Team

Klient: Mirae-N

Auhind Hõbeauhind A' Design Award kategoorias Haridus

616,219

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #148327

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Ggaedok Õppematerjalide bränding

Ggaedok on brändiidentiteet korea keele õppematerjalide sarjale. Nimi Ggaedok on akronüüm korea väljendist Ggaewooja Dokhaeryuk, mis viitab enesekindluse ja lugemisoskuse äratamisele. Logo ühendab nime jutumärkidega, mis valiti seetõttu, et nende kuju meenutab korea kaashäälikuid ja täishäälikuid. Valitud Pantone värvides värvifooliumid tõstavad esile jutumärkide osi ning matt kate suurendab nende nähtavust. Sõnavaraõpikusse ja lugemisoskuse õpikusse trükitud tegelaskujud muudavad materjali õpilaste jaoks huvitavamaks.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Ggaedok Õppematerjalide bränding on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Ggaedok Õppematerjalide bränding peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Ggaedok Õppematerjalide bränding on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Mõõtmed ja pakend: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Sildid: Education, Print, Design, Branding
Tootmistehnoloogia: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Disainiülesanne: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Uurimistöö: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiratsioon: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Projekti kestus: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Tööprotsess: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Meeskonnaliikmed: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works