Disainilahendus Dalian Seafood Logo ja pakendi disain, mille autor on Ju Jijing, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2023

Dalian Seafood Logo ja pakendi disain

disainer: Ju Jijing

Klient: Northeastern University of China

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #148231

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Värvid

Disain

Teosest Dalian Seafood Logo ja pakendi disain

Dalian Seafood on brändiidentiteet ja pakendidisain kohe söömiseks valmis mereandidele. Logo ja selle tuletatud graafikat on rakendatud ühele pakendile, pikale väljatõmmatavale kinkekarbile, mis mahutab kolm väikest karpi, ning purgipakenditele. Abstraktsed illustratsioonid on loodud erinevate mereolendite tunnusjoontest ning paigutatud korduvasse ja üksteise suhtes nihutatud paigutusse. Erksad värvikontrastid annavad sarjale värske väljanägemise. Pakend on digitaalselt trükitud matiga viimistlusega taaskasutatavatele materjalidele, ja väljatõmmatavat kinkekarpi on lihtne avada.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Dalian Seafood Logo ja pakendi disain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dalian Seafood Logo ja pakendi disain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dalian Seafood Logo ja pakendi disain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Mõõtmed ja pakend: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Sildid: Food, logo, packaging, brand, image, graphic design
Tootmistehnoloogia: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Disainiülesanne: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Uurimistöö: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiratsioon: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Projekti kestus: The project was launched in September 2022 and completed in November 2020.
Tööprotsess: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Piltide autorid: Ju Jijing，2022.