Disainilahendus Jamtland Kampaania Visualiseerimised, autor Tom Linden and Vita Li

Disainilahendus Jamtland Kampaania Visualiseerimised, mille autor on Tom Linden and Vita Li, on kõrgelt hinnatud 2023 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Arvutigraafika, 3D-modelleerimine, tekstuureerimine ja renderdamine.

KuldArvutigraafika· 2023

Jamtland Kampaania Visualiseerimised

disainer: Tom Linden and Vita Li

Klient: Visuals By Nor

Auhind Kuldauhind A' Design Award kategoorias Arvutigraafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #147285

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Jamtland Kampaania Visualiseerimised

Klient soovis näidata oma brändi seost Rootsi Jamtlandi looduskeskkonnaga. Agentuur kasutas piirkonna taimeliikide ja bioomide taasloomiseks 3D-modelleerimist ja visualiseerimist. Nad viisid läbi ulatuslikud uuringud ja kogusid viiteid, et tagada taimede täpne kujutamine, ning kasutasid taustaks kliendi kaubamärgi värve. Saadud kujutised andsid tõhusalt edasi kliendi keskendumise looduslikele, säästvatele tavadele ja nende tihedale seosele loodusega, võimaldades vaatajal seostada tootesarja nende positiivsete omadustega.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Jamtland Kampaania Visualiseerimised on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Jamtland Kampaania Visualiseerimised peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Jamtland Kampaania Visualiseerimised tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Mõõtmed ja pakend: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Sildid: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Tootmistehnoloogia: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Disainiülesanne: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Uurimistöö: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiratsioon: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Projekti kestus: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Tööprotsess: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Meeskonnaliikmed: Tom Linden
Vita Li