Disainilahendus Movie Boxed Reklaamikampaania, autor Shaoyang Chen

Disainilahendus Movie Boxed Reklaamikampaania, mille autor on Shaoyang Chen, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

PronksReklaam· 2023

Movie Boxed Reklaamikampaania

disainer: Shaoyang Chen

Klient: AyDaDa

Auhind Pronksauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Movie Boxed Reklaamikampaania

Movie Boxed on reklaamikampaania, mis loodi filmi Boxed esilinastuse jaoks. Kampaania kannab kasti metafoori läbi kõigi rakenduste. Tiitritekst, lõputiitrid, plakat, pilet, akrediteering, käepael ja bussipeatuse liikuv plakat järgivad kõik sama ideed. Tüpograafia on paigutatud jäikadesse kastikujulistesse vormidesse, kaasa arvatud kirjavahemärgid. Kondenseeritud ja raske ajalooline kirjatüüp sobib filmi vintage-toonidega. Käepaelad, mis meenutavad käeraudu, antakse publikule linastussaali sissepääsu juures.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Movie Boxed Reklaamikampaania on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Movie Boxed Reklaamikampaania peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Movie Boxed Reklaamikampaania rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Mõõtmed ja pakend: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Sildid: Branding, Campaign, Graphic Design
Tootmistehnoloogia: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Disainiülesanne: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Uurimistöö: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Inspiratsioon: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Projekti kestus: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Tööprotsess: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patendid: Copyrights belong to Alam Virk and Shaoyang Chen
Piltide autorid: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber