Disainilahendus Dedao Focus7 E-lugeja, autor William Volcoff and Yawei Zhang

Disainilahendus Dedao Focus7 E-lugeja, mille autor on William Volcoff and Yawei Zhang, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Digitaalsete ja elektrooniliste seadmete disain.

PronksTarbeelektroonika· 2023

Dedao Focus7 E-lugeja

disainer: William Volcoff and Yawei Zhang

Klient: Dedao (Tianjin) Culture & Communication Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Tarbeelektroonika

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Värvid

Disain

Teosest Dedao Focus7 E-lugeja

Dedao Focus7 on e-lugeja, mis on loodud lugejatele, kes hindavad trükitud raamatu tunnetust. Raam on valmistatud CNC-freesimisega vormitud alumiiniumsulamist ning anodeeritud pind on libisemis-, kulumis- ja korrosioonikindel. Vorm meenutab volditud lehekülge, tuttavat žesti, mida kasutatakse lugemise peatamiseks. 7-tollisel E Ink ekraanil on peegeldust vähendav klaas ja sõrmejälgi tõrjuv kate. Kaal 210 grammi on lähedane taskuraamatu omale ning tasakaalustatud struktuur vähendab randme koormust. Pakend on tindivaba, plastivaba ja valmistatud lagunevast tselluloosimassist.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Dedao Focus7 E-lugeja on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Dedao Focus7 E-lugeja peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Dedao Focus7 E-lugeja rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Mõõtmed ja pakend: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Sildid: ereader, tablet, book, eInk, CNC, aluminium,
Tootmistehnoloogia: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Disainiülesanne: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Uurimistöö: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiratsioon: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Projekti kestus: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Tööprotsess: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patendid: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Meeskonnaliikmed: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao