Disainilahendus Super Ego Digitaalkunst, autor Kutuko Studio

Disainilahendus Super Ego Digitaalkunst, mille autor on Kutuko Studio, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Arvutigraafika, 3D-modelleerimine, tekstuureerimine ja renderdamine.

HõbeArvutigraafika· 2023

Super Ego Digitaalkunst

disainer: Kutuko Studio

Klient: Kutuko Studio SL

Auhind Hõbeauhind A' Design Award kategoorias Arvutigraafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #144876

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Super Ego Digitaalkunst

Super Ego, kunstiprojekt, mis satiirib tarbimiskultuuri ja sotsiaalmeedia mõju inimestele. Projekti eesmärk on kritiseerida inimeste ego kunstlikku toitmist meeldimiste ja jälgijate kaudu sotsiaalmeedia platvormidel, nagu Instagram. Selle eesmärk oli luua metafooriline esitus ühiskonna uutest superkangelastest, kelle elu keerleb selle ümber, et saada rohkem meeldimisi ja jälgijaid. Projekt keskendub Instagramile, kus kasutajate tähelepanu köitmiseks kuvatakse kõik veebis postitatud pildid.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Super Ego Digitaalkunst on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Super Ego Digitaalkunst peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Super Ego Digitaalkunst on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
Mõõtmed ja pakend: 4960X7015 Pixeles, Tiff RGB
Sildid: 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
Tootmistehnoloogia: For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
Disainiülesanne: The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
Uurimistöö: Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
Inspiratsioon: The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
Projekti kestus: The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
Tööprotsess: Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
Patendid: Kutuko Studio SL
Meeskonnaliikmed: COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
Piltide autorid: Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain