Disainilahendus Mohanii Brändiidentiteet, autor Wei Sun

Disainilahendus Mohanii Brändiidentiteet, mille autor on Wei Sun, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2023

Mohanii Brändiidentiteet

disainer: Wei Sun

Klient: DOTONE Brand Design

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Mohanii Brändiidentiteet

Mohanii on brändiidentiteet, mis on loodud idamaisest kultuurist lähtuvale moemärgile. Logo põhineb ladina tähtedel, mis annavad brändile lihtsa ja rahvusvahelise tooni. Täht M on keskne sümbol ja viitab tušile, sidudes märgi hiina kalligraafiaga. Seriifivormid ja kontuurjooned on omavahel kombineeritud ja ümber tõlgendatud. Tähed M ja H on esile tõstetud, samas kui teised tähed on taandatud, nii et tekivad visuaalsed kihid. Sümbolit saab korrata, osadeks lahutada ja uuesti kokku panna ning seda saab rakendada mis tahes meediumile.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Mohanii Brändiidentiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mohanii Brändiidentiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mohanii Brändiidentiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Mõõtmed ja pakend: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Sildid: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Tootmistehnoloogia: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Disainiülesanne: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Uurimistöö: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Inspiratsioon: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Projekti kestus: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Tööprotsess: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Patendid: All copyrights DOTONE Brand Design,2020
Piltide autorid: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020