Disainilahendus Cidih Brändi identiteet, autor Peng Wang

Disainilahendus Cidih Brändi identiteet, mille autor on Peng Wang, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2023

Cidih Brändi identiteet

disainer: Peng Wang

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #142225

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Cidih Brändi identiteet

Cidih on brändi identiteet, mis on loodud Milanos, Itaalias asuvale haridus- ja teadusuuringute keskusele, mille on ühiselt rajanud Tsinghua Ülikool ja Milano Polütehniline Ülikool (Politecnico di Milano). Tähed C ja D moodustavad teineteise positiivsed ja negatiivsed kujundid, sümboliseerides teooria ja praktika ühtsust ning rahvusvahelise platvormi kaasavust. Keskel olev poolring viitab tõusvale päikesele. Täht H tähistab sõna "hub" (keskus), ning selle negatiivne kuju sisaldab nime siluetti. Identiteeti rakendatakse trükimaterjalidel, digitaalsetel viitadel, veebilehtedel, ekraanidel, lõigatud plaatidel ja akrüülil.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Cidih Brändi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Cidih Brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Cidih Brändi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Mõõtmed ja pakend: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Sildid: Brand Identity, Logo, VI
Tootmistehnoloogia: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Disainiülesanne: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Uurimistöö: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Inspiratsioon: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Projekti kestus: The project was started in November, 2020 and put into operation in May, 2021.
Tööprotsess: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Meeskonnaliikmed: Peng Wang