Disainilahendus Artsmuzeum Brändiidentiteet, autor Jessica Yang - WeBranding Global

Disainilahendus Artsmuzeum Brändiidentiteet, mille autor on Jessica Yang - WeBranding Global, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2023

Artsmuzeum Brändiidentiteet

disainer: Jessica Yang - WeBranding Global

Klient: WeBranding Global

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Artsmuzeum Brändiidentiteet

ArtsMuzeum on brändiidentiteet, mis on loodud veebipõhisele kingipoele, mis müüb kunstiga seotud tooteid. Identiteet seob ajaloolise kunsti tänapäeva eluga. Logo ühendab gooti stiilis, kuid jõulised tähevormid nelinurkse raamiga, mis näib jätkuvat lõputult. Nimi on lühendatud ja paigutatud loomingulistesse plokkidesse ning tähed on komponeeritud ühtseks graafiliseks mustriks, mis on üles ehitatud positiivsest ja negatiivsest ruumist. Lakooniline ja terviklik kujundus on rakendatud veebisaidil, kontoritarvetel ja reklaammaterjalidel.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Artsmuzeum Brändiidentiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Artsmuzeum Brändiidentiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Artsmuzeum Brändiidentiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Mõõtmed ja pakend: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Sildid: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Tootmistehnoloogia: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Disainiülesanne: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Uurimistöö: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Inspiratsioon: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Projekti kestus: June 2022 / New York City
Tööprotsess: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Meeskonnaliikmed: Creative Director: Jessica Yang
WBG Creative Center
Piltide autorid: WeBranding Global LLC