Disainilahendus Whitelier Hanam Pagariäri, autor Seuk Hoon Kim

Disainilahendus Whitelier Hanam Pagariäri, mille autor on Seuk Hoon Kim, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

RaudInterjöör· 2023

Whitelier Hanam Pagariäri

disainer: Seuk Hoon Kim

Klient: Studio Eccentric Co., Ltd.

Auhind Rauaauhind A' Design Award kategoorias Interjöör

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Kinnitatud auhinna võitja

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Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Whitelier Hanam Pagariäri

Lõuna-Korea kõrgetasemeline butiikpagariäri Whitelier avas Lõuna-Koreas Gyeonggidos Misa linnaosas oma viienda lipulaeva. Selle projekti eesmärk oli kujundada pagariäri koos müügiväljapaneku saali ja täielikult varustatud küpsetusköögiga saia tootmiseks. Üldist disaini oli vaja, et täita kaubamärgi identiteeti Whitelier, mis oli sõna "White" ja "Ateljee"; mis tähendab kõrgekvaliteedilise leiva küpsetamise valget töötuba. Idee rõhutamiseks on loodud keerukas kumerfassaad ja liigendatud leivariiulid.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Whitelier Hanam Pagariäri on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Whitelier Hanam Pagariäri peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Whitelier Hanam Pagariäri on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: South Korea's high-end boutique bakery, Whitelier, opened its fifth flagship store in Misa District of Gyeonggido, South Korea. The brief of this project was to design a bakery with a hall for sales display and a fully equipped baking kitchen to produce white bread. Overall design was needed to fulfill the brand identity of the brand, Whitelier, which was the compound word of 'White' and 'Atelier'; meaning white workshop of baking premium breads.
Mõõtmed ja pakend: Width 11,180mm x Depth 6,070mm x Height 4,900mm
Sildid: white, bakery, display, modern, minimal, bread, articulated
Tootmistehnoloogia: The white facade of the space along the whole width of the property represents the white workshop, catching people's curiosity. Also the curvature of the white facade resembles the softness of the white bread. This was first pre-fabricated with metal works and powder coated in paint at the factory and assembled on site. Wood structure works for bread display were done directly on site as well, carefully built to show the articulation of the structure.
Disainiülesanne: Within the area of 54 square-meters, it has been critical to use the limited space efficiently as the hall and the bakery kitchen are in need for enough space both to produce and display for customers.
Uurimistöö: For the curvature facade of Whitelier Hanam, 3D computational programs were used to model in a very sophisticated and articulated formation to fulfill the necessary shape. The wood structure display shelves were carefully modeled in 3D computation to emphasize the necessary size of the white bread.
Inspiratsioon: As Whitelier only focused on making premium white bread and jams, it was important to express the artisanship of this bakery on the exterior as well as the interior of the space. The design team aimed to show this store as a white workshop of white bread and further developed on the design.
Projekti kestus: The project started in July 2021 in Gyeonggido, South Korea and finished in September 2021 in Gyeonggido, South Korea
Tööprotsess: Inside the bakery, three-meter wall separates the hall and the kitchen of the bakery. As the exposed ceiling of the space is much higher than the wall, the wall does not give any impression of feeling constrained within the space. As the beige-colored tile counter wraps around from facade to inside, it warmly welcomes the customers to the display of the white bread and jams. As the main focal point of the hall, articulated wood structure display shelves are elevated on the separated wall, which emphasizes and exhibits the form and the beauty of the whole bread.
Meeskonnaliikmed: Seuk Hoon Kim
Piltide autorid: All images : Photographer Studio Eccentric, 2021