Disainilahendus Biblioteche di Roma Brändiidentiteet, autor Ragu Communication

Disainilahendus Biblioteche di Roma Brändiidentiteet, mille autor on Ragu Communication, on kõrgelt hinnatud 2022 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

KuldGraafika· 2022

Biblioteche di Roma Brändiidentiteet

disainer: Ragu Communication

Klient: Sistema Biblioteche di Roma

Auhind Kuldauhind A' Design Award kategoorias Graafika

95,370

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #140666

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Biblioteche di Roma Brändiidentiteet

Biblioteche di Roma on brändiidentiteet, mis on loodud Rooma linna avalike raamatukogude võrgustikule. Identiteet tähistab raamatukogusüsteemi kahekümne viiendat aastapäeva ning selle eesmärk on väljendada innovatsiooni ja ligipääsetavust. Ajalooline logo kujutas külili asetsevat suletud raamatut. Uus sümbol kujutab avatud raamatut, mida saab lugeda ka nime esitähena. Graafiline märk on puhas ja olemuslik. Identiteeti rakendatakse kontoritarvete süsteemis, digitaalsetes kontaktpunktides, reklaamis, välimeedias ja viidasüsteemis.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Biblioteche di Roma Brändiidentiteet on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Biblioteche di Roma Brändiidentiteet peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Biblioteche di Roma Brändiidentiteet tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Mõõtmed ja pakend: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Sildid: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Tootmistehnoloogia: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Disainiülesanne: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspiratsioon: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Projekti kestus: The project began in Rome in January 2021 and was delivered to the client in April 2021
Tööprotsess: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patendid: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Meeskonnaliikmed: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Piltide autorid: Ragu Communication